Market Development

What is Market Development?

Market Development is a growth strategy that entails identifying market growth opportunities and expanding the market for a product or company through new users or uses.

At IDM we can help your business find new ways to grow by identifying a new set of customers, new applications for existing products, or new geographies.   Our founder (Jay Rice) has extensive experience in market development for B2B, B2G, and technical products.  His expertise includes working as a Director of Market Development for Fairmarket (later bought by eBay) as well as experience developing U.S. growth strategies and plans for foreign products, and new users for software (SaaS) products and services.

Our services can include the following:

  • Analysis of your business plan
  • Co-development of market entry plans
  • Creation or advice on Go-To-Market Plans
  • Market research
  • Channel strategies
  • Advice on Digital Marketing Mix
  • Identification of Target Markets
  • Identification of Strategic Accounts
  • Target Account Sales & Marketing Consulting